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I'm a true native of Denver. I was born at Lamb Memorial Hospital,
Denver in '49. I grew up in Englewood along with my sister Debbie.
I attended Clayton Elementary, Sinclair Jr. High and Englewood High
School. I went into the Army in '68. Studied broadcasting through
Columbia School of Broadcasting correspondence courses.
I've been
interested in radio ever since I can remember. I grew up listening to KIMN
& KOSI on my transistor radio. I built my own closed circuit radio station in
my mom's home in '60 and would broadcast music and schlep the latest news over
a 10 cent microphone. My mom would shake her head and say "Oh brother." I
worked for Bi-Lo grocery when I was 15 years old and moved up to Miller's Supermarkets
when I hit the big 16 at a whopping 85 cents an hour! I've been a grocery sacker,
grocery cashier, caisson driller, gas station attendant, plumber, electrician,
auto mechanic, video store manager, owned my own mobile DJ business for 20 years
(1972-1992), and a micro wave technician for HBO Denver. I
got my start in radio on an Englewood based station called KWBZ. The same station
that I used to walk by every morning and evening on my way to and from high school.
In 1964 it was KGMC and owned by Grady Franklin Maples. One afternoon I stopped
into KGMC to watch the DJ when Mr. Maples spotted me and said "I've noticed you
in here a lot. Do you want to get into the business?" I said "YES!"
He took me into one of the studios and gave me an AP report to read as he taped
my voice. I still have that tape. It's hard to believe that was the very
station DaBoogieman started in. It was called KWBZ and owned by John Mullins Jr.
Before KWBZ went oldies it was a talk station with talents like Peter Boyles,
Bob (Rockin Rebel) Lee and Alan Berg.
The name "DaBoogieman"
came to me only 15 minutes before I went on the air for the first time in Denver.
We were all discussing what to call me when I looked down on the floor and saw
an old KC & the Sunshine Band album. On the album was a song called "I'm Your
Boogieman" and voila!...DaBoogieman was born! I started off doing Saturday afternoon
and before I was through that day the boss asked me if I would like to do Monday
through Friday 7pm - 12 midnight. At the time I was still working for HBO, but
I said yes anyway. So for 6 months I worked at HBO from 6 am to 3 pm then went
to KWBZ from 7pm to 12 midnight. Whew! I gave up the job with HBO, you would have
done the same thing. After
about a year or so I received a call one night from Hal Moore (Hal & Charlie).
He was very excited about what I played and how DaBoogieman sounded on the radio.
He told me he would try to get me over to KHOW somehow. By this time we had changed
our call letters to KRZN thanks to Susie Jones the program director at KWBZ. KRZN
stood for "cruisin". I got a call from Jim Heath the program director of KHOW
and he asked me to come over and do DaBoogieman show on KHOW 7pm -12 midnight.
After many years at KHOW I went to KIMN doing 7pm - 11pm, which I now realize
was a big mistake. Six months later they closed the doors of KIMN and went off
the air. I was out of radio for the first time in many years. What next? I
continued my mobile DJ business and went back to KHOW on weekends only. Then Danny
Davis called me from KRZN. He was the program director and asked me if I would
like to do 7 pm - 12 midnight Monday - Friday. I said "Yea buddy!" Two
months later they changed formats and became KTLK radio 760. Uggh! Then
I landed a job at Jones Satellite Networks doing 7pm - 12 midnight on Saturdays
for (are you ready?) $50. WOW! My friend Dave Bogart at Jones told me about RTD
and what a good solid consistent job driving a bus would be. I didn't waste much
time. I needed some consistency in my life. I worked for
RTD for 7 years as a bus driver and a station supervisor. One day I spotted an
RTD bus with a KLZ Legends logo ad. That gave me an idea to try and get back into
the biz again (again?). They gave me some weekend work 2-6pm. Finally KLV (K-LOVE
1220AM, owned by the same company Crawford Broadcasting) was born and we rocked
for a while but the power of the station was too small. So a decision was made
to transfer my oldies format to the more powerful KLZ 560AM frequency. I worked
on KLZ for about a year, when just after the WTC tragedy, the management decided
I was too "earthy" for their tastes. After all, they were a Christian
broadcasting company and I was an outsider. They fired me and told me I would
never work in this town again. Sounds incredible doesn't it? It's true though.
Then
came Steve Keeney with a phone call asking if I would be interested
in part time work at KOOL 105 sitting in for the ailing Jay Mack.
Steve Keeney and I had worked together at KHOW in the mid 80's and
he was familiar with my work and loved it. So to make a long story
short I'm now on KOOL 105 FM doing 7pm to midnight Moday-Friday
nights and KOOL Klassics 9p-midnight Sundays!
That's me in a nutshell.
Just a guy who loves rock 'n roll. I was voted "Denver's
Best Oldies DJ" for 2004 by Westword Newspaper, what an honor and my thanks
to to the gang at Westword.
Still doin' dances! Need me for your next
big party?? click
here to send email
The
following article is from Westword Magazine July 2004 by Michael Roberts
As the rest of us adapt to a relatively new century, Da Boogieman is holding tight
to the previous one. When Boog, who prefers to keep his given name under wraps,
started in radio during the late '70s, he spun the black circle -- generally seven-inch
45s, but occasionally twelve-inch long-players as well. Today, during his evening
turns at KOOL 105, Denver's most popular purveyor of rock oldies, he launches
pre-selected, digitally stored songs using a touch-screen computer that tracks
their progress to the second. Yet his exuberantly nasal delivery evokes the sound
of decades past, and so does his fast-paced blather. "Coming up is Little Peggy
March, and I mean little. She was only three inches high!" he declares one mid-June
evening, illuminated in the black-and-white glow of a muted television airing
the 1948 Cary Grant comedy Mr. Blandings Builds His Dream House. Boog
knows all about dream houses. He lost his own perfect pad at the dawn of the '90s,
after being shown the door at another Denver station, KIMN, a year or two earlier.
Unemployment also prompted a bankruptcy filing and a fiscal crisis so severe that
he was forced to peddle his incredible collection of vintage vinyl. "I owned probably
close to 3,000 albums and about 5,000 or 6,000 singles," Boog estimates. "The
whole upstairs of my townhome in Littleton was lined with oak shelves, and I filled
them to the brim with my music. Then the bottom fell out. It killed me to let
them go, but I had to have some money, and it was the only thing I could do. It
was just like selling a relative." His inability to land another radio
post hurt even worse. For the better part of ten years, Boog made ends meet driving
buses or tracking them as a supervisor for RTD. All the while, he fantasized about
getting into the broadcasting booth again, even though he knew that jock jobs
were drying up faster than Colorado reservoirs during the current drought. Corporations
acquired thousands of stations around the country when he was out of radio, and
in pursuit of more black ink, managers used technological advances such as voicetracking
-- prerecorded segments that sound live but aren't -- to shear staff and shrink
expenditures. Under these circumstances, Da Boogieman had a better chance
of winning American Idol than getting paid a decent sum to play "American Pie."
Even so, he eventually executed the unlikeliest of comebacks. After toiling at
two lower-profile outlets beginning in the late '90s, he signed up at KOOL in
early 2002, and of late, he's revitalized the 7 p.m.-to-midnight weeknight slot.
According to the latest Arbitron report, an interim update known in the industry
as a "trend," Da Boogieman attracted more listeners between 25 and 54 -- KOOL's
target demographic -- than any other personality or show in the city over the
late-spring test period. In the age of Britney and Xtina, this balding, seriously
rotund 56-year-old is the ratings equivalent of a love magnet. Not that
he's taking his renewed success for granted. "I think I'm part of a dying breed
in a lot of respects -- still able to get by with my chitchat and pitter-patter,"
Boog says in a rare moment of melancholy. "I'm in a great place, so I shouldn't
bitch. But the business has changed so much that part of me wonders how much longer
there'll be room for me and what I do." A Denver native, Boog was in
elementary school when he first heard Little Richard's rendition of "Tutti-Frutti"
-- an epochal moment for him. As pop music changed, he didn't. "I listened to
Bob Dylan and Peter, Paul & Mary, but I liked songs that were more fun," he concedes.
In 1965, the year Dylan went electric, Boog and another kid got into a fight at
the Littleton Platter Parlor over the last copy of "Action," by Freddy "Boom Boom"
Cannon. "The lady at the store came over and said, 'Enough! Neither of you can
have it!'" he recalls. If this scrap sounds like a scene from director
George Lucas's American Graffiti, so do Boog's teen years as a whole. While attending
Englewood High School, for instance, he spent the money he earned as a sacker
at Bi-Lo Groceries to soup up his dad's old Studebaker, which he used at area
drag races. It's only appropriate, then, that following a stateside stint in the
Army, he turned himself into Denver's version of Wolfman Jack, the raucous radio
host who makes a cameo in Graffiti. In 1974, shortly after the movie's release,
he started a mobile-DJ operation built upon what he calls "a Wolfman Jack shtick."
This side project supplemented income he earned working at a plumbing company,
a pizza parlor and a slew of other modestly salaried gigs. Five years
later, Boog was spending his nights howling at the moon and his days stringing
cable for HBO when a friend suggested that he audition at long-gone KWBZ, which
played oldies. Just prior to his on-air tryout, he saw a KC and the Sunshine Band
album that included the hit single "I'm Your Boogie Man" and decided on the spur
of the moment to appropriate the handle for himself. Within hours, Da Boogieman
was hired, but he remained with HBO for another six months anyhow, convinced his
good luck couldn't hold. It did for quite a stretch. After two years
at KWBZ and a stint at another small station, KRZN, he hooked up with KHOW, which
was then mainly a music station. In 1987, KIMN lured Boog away. Little did he
know that the station was in dire financial trouble. In April 1988, after nine
months on the job, Boog joined his fellow yakkers at a meeting with KIMN general
manager Wayne Phillips. As he remembers it, "Phillips said, 'I'm sick and tired
of all these rumors that KIMN is going country. Well, I'm here to tell you, it's
true!'" The station returned as KYGO-AM (it's now the Fan), leaving no room for
Boog. After a spotty attempt to revive his mobile-DJ enterprise and brief
stints at Jones Satellite Network, where he programmed oldies for a whopping $50
per week in 1990 and 1993, Boog fell off the radio-biz radar. He spent three years
without a steady job, and if it hadn't been for the largesse of a friend, who
let him stay in an extra bedroom, he might have ended up on the street.
Finally, a colleague at Jones Satellite suggested that he consider working at
RTD. After passing the driving test, he was handed a thirty-hour-per-week split
shift at $8.40 an hour. Over the course of his seven years behind the
wheel, "I saw some really weird stuff," Boog says -- especially when he was assigned
the notorious 15 route along Colfax. On a memorable Sunday night, "this small
Mexican person and a tall American Indian, both drunk to the gills, got on, and
before long, the big guy was on top of the little guy, giving him the beating
of his life. I pulled over, opened the doors, grabbed the American Indian by the
hair and said, 'Take your shit outside or I'll call a cop!' The big Indian got
up, grabbed his buddy by the scruff of the neck, took him to the sidewalk and
started beating on him some more. I shut the doors and drove off." Of
course, Boog was more than capable of creating his own mayhem. "I was driving
the Broadway bus, and I picked up an old friend of mine, Bob Fedde, who's blind,
with the cane and everything. After he got in, I put him in the driver's seat
and said, 'Okay, Bob, it's a straight shot to Littleton Boulevard' -- and all
the other passengers dove out of the bus!" After a booming guffaw, he adds, proudly,
"I got written up for that one!" Months later, Boog injured his back
when he hit a massive pothole, ending his driving career. He subsequently became
manager at Market Street Station, where he oversaw the pavement-level version
of air-traffic control for 155 buses. After three years at a desk, he spied a
bus placard advertising KLZ; although the station was owned by Crawford Broadcasting,
which specialized in Christian radio, it had recently inaugurated a secular "legends"
format. On a whim, Boog called the signal's overseer, Don Crawford Jr. , who put
him in charge of a weekend programming block. When ratings climbed, he was given
more time on an underpowered sister station, KLVZ-AM/1220, and after its audience
grew, too, he moved back to KLZ as a full-timer. Unfortunately, Boog
never quite fit in at Crawford. "I'm not really a religious person," he says.
"I'm more spiritual, so I wasn't really a big fan of their philosophy. They'd
want everyone to pray before meetings, and if you'd ask, 'How are you?' they'd
go, 'I'm blessed.'" After one outburst of profanities, a preacher helming a gospel
show in an adjacent studio said, "I'd appreciate it if you would keep your blaspheming
down. I can't hear to talk to my flock." Boog thinks his bosses were looking for
an excuse to get rid of him, and 9/11 provided it. "After the Trade Centers blew
up, Don went, 'Boog, I don't want you on the air. Your show is too up, too fun,'"
he says. "Two weeks after that, I was gone." Unlike his previous dismissal,
this one worked to his advantage. Within a month, Steve Keeney, who was then KOOL's
general manager, asked him to fill in for the ailing Jay Mack. When Mack died
in early 2002, Boog for the first time found himself on staff at an FM station.
Keeney was disappeared in late 2003 because of flagging ratings, but his replacement,
Keith Abrams, stuck with Boog and is glad he did. "This is an environment where
we encourage our guys to do personality as opposed to just reading liners," he
says. "That allows people like Boog to let their personality shine through. When
the mike is off, he doesn't become a different guy. It's genuine Boogie, 24-7."
Granted, Boog doesn't have the freedom to choose his own songs, as he
did back in the day, and he must check requests to make sure they're on the approved
list of tunes that rated well in listener surveys. This policy shrinks playlists
and limits the number of tunes by even classic artists, but Abrams says doing
so is necessary in today's radio universe. "It's really not a sadistic plan to
force-feed people the same records over and over," he says. "It's a function of
this being a mass-appeal business. These are the songs the majority of people
tell us they want to hear." Within these restrictions, however, Abrams
gives Boog a modicum of freedom, letting him play music from the '50s and pre-Beatles
'60s weeknights from 10 p.m. to midnight. Most other oldies stations across the
country are retiring such fare for demographic reasons. "I'm charged with getting
the best 25-54 numbers I can," Abrams says, "and if you graduated from high school
in 1968, smack-dab in the middle of this music, you're 54 years old now. That's
why you see stations adding newer music, hoping to recruit younger listeners.
The problem is, a musical wall exists for a lot of people who love the Beatles
and the Dave Clark Five and Elvis and the Supremes; their tastes run up to about
the middle '70s, and then they stop. So we're trying to strike the right balance
by playing some older things, too -- and Boog's numbers speak for themselves."
As long as his digits remain strong, Da Boogieman will continue to announce
vintage hits, not the names of intersections, and he couldn't be happier. "Being
away from radio and then getting back to it made me realize that this isn't only
what I want to do; this is what I'm supposed to do," he says. "And I want to keep
doing it as long as I can." "It's Alive" BY MICHAEL ROBERTS
Michael.Roberts@westword.com
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